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JECR-Journal of Electronic Commerce Research

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I the unique Inner Party, the many Advances in Electronic Commerce, researcher, who are up 2 growth of the patient. An agreement seems to enhance better customer service and its consequent effect on online satisfaction and reuse. Businesses implementing E-Commerce in developing countries face substantially greater challenges than businesses in developed countries due to the unreliability of the internet connection, the poor availability of accessing it due to the poor infrastructure, the high cost of doing so, and also the low level of ICT penetration throughout the country Molla and Licker, b; Molla and Licker, a.

Aleid carried out an investigation of different E-Commerce schemes in a number of countries with regard to culture, infrastructure and human behavior. They find that there are a number of factors that may inhibit the diffusion of E-Commerce into developing countries e. This study will focus on Developing countries, which is considered to be a marketplace, which is booming for E-Commerce activities in the Middle East Eid, Developing countries require further Internet access, exploring opportunities for the Internet in education, government and commerce. However, for these things to be achieved certain requirements need to exist where certain factors play an important role.

Next we discuss the most essential factors for the development and effectiveness of e-commerce. The definition of trust proposed in this research is the willingness of a party to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trustor, irrespective of the ability to monitor or control that other party Park and Kim, Trust can be a vital factor in business to consumer B2C E-Commerce. It gives consumers faith to buy products or services even if an e-trader is unknown.

It encourages more use of E-Commerce technologies, makes the e-transaction process easier, enhances the level of acceptance and adoption of E-Commerce, leads to the improvement of consumer commitment, raise customer satisfaction, introduces the concept of loyalty, sustains long-term relationships with customers and assists the acquiring of a competitive benefit.

Future purchases can be motivated and increased prices tolerated. It reduces customer worries about information privacy, and helps customers to tolerate the irregular mistakes made by the e-trader Pittayachawan, Trust is a complicated concept and has a multitude of sides to be addressed. Nonetheless, according to Klang and Ratnasingham and Kumar , considering just the technical perceptions will not guarantee trust in e-commerce. It is widely acknowledged by both government and industrial organizations that, from a consumer point of view, issues of information security are a major obstacle to the growth of E-Commerce.

The perception of risk regarding Internet security has also been recognized as a concern for both experienced and inexperienced users of Internet technologies Miyazaki and Fernandez, Furthermore, Miyazaki and Fernandez have identified the fraudulent behavior by online retailers as a key concern for Internet users and, therefore, E-Commerce users Rose et al. This happens because the online availability and accessibility of the stored data of many corporations gives any hacker on the Internet the chance to steal data from these corporate databases.

These threats have been identified in several new studies Aleid et al. Dixit and Datta studied the acceptance of e-banking among adult customers in India. The findings depicted that many factors like security and privacy, trust, innovativeness, familiarity, and awareness level increase the acceptance of e-banking services among Indian customers. Within the context of the information systems IS domain, much research has outlined the significance of the influence of perceived usefulness on attitude towards the use of e-commerce. The real reason why customers would use E-Commerce is that they find it a useful facility for conducting shopping online Alghamdi, In his study of Australian customers, he concluded that customers were not aware of the potential benefits of online banking.

This was supported by another study by Howcroft et al.

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Suki and Ramayah studied user acceptance of the e-Government services in Malaysia. As the internet is fast becoming a major source of information and services, a well-designed e-commerce website has become essential so that citizens can access public information and improve their participation.


  • Advances in Electronic Commerce, Web Application and Communication.
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E-commerce websites can serve as a tool for both communication and relations for the customers and general public. Information and data can easily be shared with and transferred to external stakeholder Moon, Henry defines web accessibility as getting people to use, perceive, understand, direct and interact with the web. Gummerus et al. Because of its importance to customer satisfaction, Tan, Tung, and Xu identified fourteen key factors for developing effective B2C e-commerce websites.

Also, Cyr investigated the effect of B2C e-commerce website user interface design factors such as information design, navigation design, and visual design on trust and satisfaction across three developed countries; Canada, Germany, and China. Cyr found that these user interface design variables are key antecedents to website trust and website satisfaction across cultures. The perceived quality of a service has two dimensions; the technological dimension, which refers to what is delivered, and the functional dimension, which refers to how the service is delivered.

Interactive communication, personalization of the communication and of the service, as well as new forms of customer access refers to the functional aspect of quality. According to Mcknight etal. In addition, Park and Kim found that the information quality affects customer satisfaction directly. Karunasena and Deng have identified the critical factors for evaluating the public value of e-Government in Sri Lanka. The study showed that the deliveries of quality information and services, user-orientation of information and services, efficiency and responsiveness of public organizations and contributions of public organizations to the environmental sustainability are the critical factors for evaluating the public value of e-Government in Sri Lanka.

The results of their study show the significance of government promotion and support as a crucial factor AlGhamdi et al. According to Molla and Licker , state that the government demonstrates strong commitment to promoting E-Commerce. Interviewee 8 commented on the diffusion of E-Commerce by government and private accreditation in providing the basic facilities such as a house address for every citizen, to be used online for accurate delivery of products and documents and special services. If there is no reliable postal service, there will be no e-government. The development of E-Commerce in this research is measured along the four facets stipulated in the diagram below.

This study allows the researcher to discover general attitudes and perception that people have on personal, technological and transactional levels. To determine the connection and effects these attitudes have on e-commerce is paramount to developing e-commerce. The facets surrounding this study revolve on the following;. Security and privacy: the perception of e-commerce portals as secure platforms without any uncertainty and adverse consequences after e-commerce use, and the ability to determine when and what extent information about them is communicated to others for maintaining confidentiality.

Trust and Loyalty: the willingness of people to rely on and willingness to frequently use e-commerce portals for conducting transactions based on the feelings of confidence and assurance. Accessibility and Awareness: the perception of user interface quality and the degree of awareness on information about products and services delivered from conducting transactions from any location at any time through e-commerce portals.

Quality and benefits: the perception of quality of products and services offered from e-commerce portals and benefits that arose from conducting such transactions.

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In this study, we evaluated the current status of E-Commerce in Developing countries. This thesis explored the areas enabling and huddles to the development of e-commerce. Online consumers face problems concerning security and privacy. They are exposed with online risk such as hacker mischiefs. Moreover, when buyers make payment using credit cards, they are exposing their banking information which could also be manipulated by hackers.

The results of this research showed that majority of the respondents felt that internet shopping is risky due to the same reason. Amongst the perceived risks is financial, product performance, social, psychological and time convenience loss. Other than stolen credit card information, there are also risks in delivery.

The time taken for delivery may take quite some time, therefore, anything could happen in the process of delivery. Buyers may lose the item. Online vendors might not be responsible for the loss and this leaves the buyers to bear all the consequence. When the perceived risk is greater, the relationship between intention and online purchasing will be weakened. The implementation of an effective Internet e-commerce solution in Developing countries or other country that want to develop its e-commerce system can consider the following key steps: Developing strategy ; before implementing Internet e-commerce, an organization must clearly define its goals.

Many companies create goals that are not measurable or specific. Assessing readiness ; before taking on the complexities and risks associated with implementing Internet e-commerce, an organization and its management should take stock of their current systems and capabilities.

These four drivers are: leadership; governance; competencies; and technology. Designing the project ; Although projects will differ greatly in the details, there are some common requirements for implementing Internet e-commerce, including: managing the project, developing an outsourcing strategy, selecting an Internet service provider, selecting e-commerce service providers; and designing website security.

Integrating the solution ; In developing an Internet e-commerce platform, an organization must also consider how to integrate its e-commerce applications with its other business processes. For example, the richness of corporate intranet applications positively affects e-commerce capabilities.