Building brand value the playboy way.
Building Brand Value the Playboy Way | S. Gunelius | Palgrave Macmillan
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1. Distinguish your brand.
However, at this time society was still reserved and topics such as sex were strictly taboo. Hugh Hefner saw this as an opportunity and built a magazine to address such topics. The only way to do this is to have your ears firmly plugged to the ground in an area that interests you.
Hugh Hefner was able to do just this, and from the printing of his first magazine, he built a brand that is globally recognized today. This is another critical factor in building a brand, where your customers are engaged with what you have to offer.
The Playboy Story
Someone who is extremely good at doing this is Apple. With their Macworld events etc, they are able to connect with their strongest brand promoters and share latest developments with them.
- Book Review: Building Brand Value the Playboy Way.
- Book Review: Building Brand Value the Playboy Way | Usman Sheikh.
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Another major component of the book deals with the importance of brand champions. Hugh Hefner is synonymous with the Playboy brand. He is their strongest marketing asset, very much like what Steve Jobs is to Apple.