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e-book Contemporary Narrative: Textual Production, Multimodality and Multiliteracies

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Donald, R. Fundamentals of Television Production 2nd Edition ed. Boston: Pearson Education Inc. Esslin, M. Aristotle and the advertisers: the television commercial considered as a form drama. Kenyon Review.

Multiliteracy and multimodality.

Etienne, C. Paving the way to literary analysis through tv commercials. Foreign Language Annals. Feng, D.

Creating multimodal texts

Intertextual voices and engagement in TV advertisements. Visual Communication. Holden, T. The colour of meaning: The significance of black and white in television commercials. Interdisciplinary Information Sciences. Jewitt, C.

Contemporary Narrative - Fiona J Doloughan - Bok () | Bokus

Visual meaning: a social semiotic approach. Jewitt Eds. London: Sage Publications Ltd. Multimodal and literacy in school classrooms. Review of Research in Education. Chua Eds.

Table of Contents

Politics of subjectivities pp. Massachusetts: Blackwell Publishing Ltd. Koo, Y. Kress, G. Kalantzis Eds. Literacy learning and the design of social futures pp. Reading and writing with images: a review of four texts. Reading images: The Grammar of visual design. Computers and Composition.


  • Creating multimodal texts.
  • e-book Contemporary Narrative: Textual production, multimodality and multiliteracies?
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Multimodal Teaching and Learning. The Rhetorics of the Science Classroom. McIntyre, D. Page Ed. Page, R. Eighteen questions for the study of narrative and multimodality. New York: Routledge. Pennock-Speck, B. The Multimodal Analysis of Television Commercials.

Contemporary Narrative: Textual Production, Multimodality and Multiliteracies [9781441128003]

Valencia: PUV. Periasamy, M. Interpretations of a Malaysian television commercial: a multimodal analysis.

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Ross, M. Designing Fictions: Literature Confronts Advertising. Royce, T. Bowcher, L. Stern, B. Literary analysis of an advertisement: The commercial as "soap opera". Who talks advertising? Literary theory and narrative "point of view". Journal of Advertising.

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Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects. Since then, I have read other works by Guo eg. I can highly recommend her work both as a writer and as a filmmaker. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account.


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You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Skip to content Several years ago I was at the South Bank to hear the shortlisted candidates for the Orange Prize read out extracts from and discuss their work. Share this: Twitter Facebook.