Donald, R. Fundamentals of Television Production 2nd Edition ed. Boston: Pearson Education Inc. Esslin, M. Aristotle and the advertisers: the television commercial considered as a form drama. Kenyon Review.
Etienne, C. Paving the way to literary analysis through tv commercials. Foreign Language Annals. Feng, D.
Creating multimodal texts
Intertextual voices and engagement in TV advertisements. Visual Communication. Holden, T. The colour of meaning: The significance of black and white in television commercials. Interdisciplinary Information Sciences. Jewitt, C.
Contemporary Narrative - Fiona J Doloughan - Bok () | Bokus
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Politics of subjectivities pp. Massachusetts: Blackwell Publishing Ltd. Koo, Y. Kress, G. Kalantzis Eds. Literacy learning and the design of social futures pp. Reading and writing with images: a review of four texts. Reading images: The Grammar of visual design. Computers and Composition.
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Multimodal Teaching and Learning. The Rhetorics of the Science Classroom. McIntyre, D. Page Ed. Page, R. Eighteen questions for the study of narrative and multimodality. New York: Routledge. Pennock-Speck, B. The Multimodal Analysis of Television Commercials.
Contemporary Narrative: Textual Production, Multimodality and Multiliteracies 
Valencia: PUV. Periasamy, M. Interpretations of a Malaysian television commercial: a multimodal analysis.
Ross, M. Designing Fictions: Literature Confronts Advertising. Royce, T. Bowcher, L. Stern, B. Literary analysis of an advertisement: The commercial as "soap opera". Who talks advertising? Literary theory and narrative "point of view". Journal of Advertising.
Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects. Since then, I have read other works by Guo eg. I can highly recommend her work both as a writer and as a filmmaker. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account.
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